BLOGGet yourself a committed relationshipHow committed are your customers and prospects? Prior to social media and the internet, the only way of gauging the effectiveness of your...
BLOGAre you taking social seriously?A decade ago, if I wrote about the importance of digital marketing, the lion’s share of the merchant audience wouldn’t have paid much...
BLOGThe Great Pretender –A Voice To Cut Through the NoiseIf you’re reading this article as an independent merchant, then chances are you’re already quite good at what you do – you’re a success....
BLOGWhen business falters, shout louder: The crucial role of social media for builders merchantsIn business, a downturn is a reality that can't be ignored. It will bring challenges, yes, but it also unearths opportunities for...
BLOGMarketing for Independent Merchants 101With digital marketing spend in the UK growing to £35.84 billion in 2022, we consider why independent merchants seem to be reluctant to...
BLOGFrom secret to success: How to use inbound marketing to boost your independent merchant websiteYou’ve invested in a new and improved website but haven’t seen even a fraction of a return. We discuss the lack of self-promotion in the...
BLOG5 Powerful marketing strategies for independent merchantsFaced with the enormous marketing budgets of the nationals, how can you hope to compete effectively if your customers can't find you?...