Get yourself a committed relationship
How committed are your customers and prospects? Prior to social media and the internet, the only way of gauging the effectiveness of your...
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Are you taking social seriously?
A decade ago, if I wrote about the importance of digital marketing, the lion’s share of the merchant audience wouldn’t have paid much...
The Great Pretender –A Voice To Cut Through the Noise
If you’re reading this article as an independent merchant, then chances are you’re already quite good at what you do – you’re a success....
When business falters, shout louder: The crucial role of social media for builders merchants
In business, a downturn is a reality that can't be ignored. It will bring challenges, yes, but it also unearths opportunities for...
Liftability
CLIENT Liftability Ltd TASK To create a new, engaging website to promote Liftability's product range and services We were approached by...
Marketing for Independent Merchants 101
With digital marketing spend in the UK growing to £35.84 billion in 2022, we consider why independent merchants seem to be reluctant to...
From secret to success: How to use inbound marketing to boost your independent merchant website
You’ve invested in a new and improved website but haven’t seen even a fraction of a return. We discuss the lack of self-promotion in the...
Salisbury Electricals
CLIENT Salisbury Electricals Limited TASK To create a portfolio website to display completed electrical design and installation projects...
5 Powerful marketing strategies for independent merchants
Faced with the enormous marketing budgets of the nationals, how can you hope to compete effectively if your customers can't find you?...
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